The Annual Latin Arts and Music Festival is more than just an event—it's a vibrant celebration of culture, identity, and community spirit. As the largest VCHA (Volusia County Hispanic Association) gathering of the year, the festival welcomes thousands of attendees from neighboring counties and beyond, making it a key moment for cultural visibility and connection.
This highly anticipated event is rooted in the mission of honoring Hispanic Heritage Month, a time dedicated to recognizing the rich histories, diverse cultures, and lasting contributions of the Latino community. The festival creates an inclusive space where people from all backgrounds can come together to enjoy the dynamic expressions of Latin heritage through art, music, dance, and food.
Celebrating Latin arts and music is essential because it:
Preserves cultural traditions: Music and visual arts are powerful vessels for storytelling, tradition, and identity. This festival helps ensure that these expressions are passed down through generations and continue to thrive.
Builds cultural awareness and inclusion: By showcasing Latin culture in such a lively and accessible format, the festival encourages cross-cultural understanding and unity, strengthening the fabric of our diverse community.
Empowers local artists and youth: With exhibitions from local youth groups and performances by both emerging and internationally known artists, the festival provides a unique stage to celebrate talent and promote artistic careers.
Strengthens the local economy: Participating businesses and vendors gain visibility among a broad audience, benefiting from extensive promotional support by VCHA’s media partners, including popular local radio stations.
This free, family-friendly event is packed with activities for all ages. From handcrafted art displays and local food trucks to a children’s play zone and a beverage tent for adults, the festival offers something for everyone. It's a day of fun, celebration, and meaningful connection.
Whether you're a first-time visitor or a long-time supporter, we invite you to experience the joy and rhythm of the Latin Arts and Music Festival. Vendor and Sponsor sign-up is OPEN NOW—stay tuned for updates and opportunities to get involved!
